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How Ubisoft Kept Assassin’s Creed Odyssey Alive

A single-player, story-focused sport like Murderer’s Creed Odyssey is usually a refuge for players who don’t wish to play theoretically infinite battle royales, MMOs, or team-based shooters. In case you make investments sufficient time in Historical Greece, you’ll be able to full each quest, get each reward, and discover each location. Whereas that idea is reassuring, it doesn’t place Odyssey in a totally totally different area from service-driven titles; whatever the sport, maintaining gamers immersed and excited is necessary to sustaining curiosity. Growing a post-launch technique tailor-made to the wants of a large open-world RPG, Ubisoft has spent the months since Odyssey’s launch rolling out a powerful array of enhancements and new content material to repeatedly shock gamers – and alongside the best way, the method turned a great sport into an excellent one.

Growing and releasing Odyssey required a whole bunch of individuals unfold throughout a number of studios. The sport is staggeringly massive, so regardless that you’ll be able to technically see the whole lot it gives, completionists can simply spend 200 hours exploring the far corners of the map. So regardless that Odyssey isn’t a multiplayer live-service sport, its viewers behaves equally, coming again commonly to proceed making progress.

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“We knew we had a distinct sort of sport, and that folks might stick with it and interact with it, so we did method it a bit bit like a multiplayer sport in that sense,” says inventive director Jonathan Dumont. “Each time you come to Odyssey, we wished there to be modifications, new issues. We would have liked a super-strong stay construction to help that.”

After the sport launched on October 5, 2018 (learn our original review), Ubisoft transitioned to a distinct growth mannequin to execute its post-launch roadmap. That meant one group targeted on creating the Misplaced Tales of Greece quests, one on quality-of-life modifications, and one on the episodic DLC arcs (that are the one paid facets of the post-release content material). Not solely did these groups produce loads of compelling content material to increase Odyssey, however they did so at a constant tempo, guaranteeing followers’ consideration wouldn’t drift for lengthy. 

The content material roadmap Ubisoft launched previous to Odyssey’s launch

Sticking to an everyday replace schedule looks like frequent sense; it’s the purpose for nearly each crew making a stay sport. Pulling it off is tough (simply have a look at what happened to Anthem), however the Odyssey crew had the agility to make it occur – and another Ubisoft success tales to study from. “One of many issues we took from the opposite Ubisoft video games which are doing very effectively – For Honor, Rainbow Six, The Division – is a predictable cadence,” says post-launch affiliate producer Andrée-Anne Boisvert. “At first, each three weeks we had been pushing out new title updates with new options, quality-of-life [improvements], bug fixes. As a substitute of ready to have a giant providing and push it out, that was one thing comparatively new for us.”

The contents of the updates come from a mixture of deliberate planning and group suggestions. In September, previous to Odyssey’s launch, Ubisoft launched a roadmap that gave timeframes for what would launch and when. However a number of the most substantial modifications occurred exterior of these introduced milestones, like New Sport Plus, an elevated degree cap, and beauty gear customization. Lots of these additions had been already on the crew’s radar, however enter from gamers additionally made a giant distinction. “Between every of the options, generally group ideas would are available in, just like the auto-crafting of the arrows, that was not on the roadmap,” Boisvert says. “However as a result of the group felt strongly, we’d add them sooner than another options. So the necessary factor is having an concept of what you need, however then being versatile.”

Characters and places that didn’t get sufficient consideration in the primary sport had further time within the highlight via the Misplaced Tales of Greece. Accessibility options made it simpler for all gamers to customise their expertise. Weekly and month-to-month occasions (like new mercenaries and epic ships to take down) supplied new targets to chase. With all of those updates, Dumont struggles to think about any additions that had been fully off the desk … however then he remembers one. “I wished a Kraken within the ocean, however it was too difficult,” he laughs. “It was too complicated for the ship to deal with.”

Aside from the episodic DLC, all gamers have entry to Odyssey’s enhancements for no further cost. Nonetheless, the sport has a storefront during which gamers should purchase costumes, boosters, and maps with actual cash. The crew aimed to make these microtransactions unobtrusive and elective, and Dumont says the sport was not designed with an agenda of driving gamers towards them. “The factor we did to begin with is we made a super-long journey,” he says. “I wished this to really feel like an infinite odyssey if you’re taking part in it; I wished you to have the ability to lose your self … but when folks wish to shortcut it, it’s there if you wish to do it. The sport will not be constructed for microtransactions – it has a whole lot of size and reward schemes [on its own].”

Additionally noteworthy is the truth that Ubisoft has caught to the beforehand introduced roadmap, so the success of microtransactions by some means appears to have little impression on the help Odyssey receives. “Both manner, we now have a plan, and we attempt to stick with it and push new content material to our gamers at an everyday cadence,” Boisvert says.

With virtually a 12 months of steady help, Odyssey’s ongoing life is starting to wind down; Ubisoft has made no bulletins about extending it past the preliminary roadmap. The ultimate DLC episode launched on July 16, wrapping up the official story. “For Kassandra and Alexios, for Odyssey, it’s the final chapter of what you’ll be experiencing as them,” Dumont says (You may take a look at our full impressions of the first and second DLC arcs). The Discovery Tour – an academic mode that basically turns Odyssey’s model of Historical Greece into an interactive museum – is slated to launch someday this fall. However even when official updates decelerate, gamers can proceed to get new content material due to the lately launched story creator. This on-line device permits gamers to create and add their very own quests, successfully turning Odyssey right into a group platform going ahead. Murderer’s Creed Odyssey isn’t excellent, however its flaws appear to have grown smaller with time, shrinking relative to the quantity of good options and facilities the crew has added. Not solely do the updates make an already-huge world even larger, however they spotlight Odyssey’s strengths and provides gamers new methods to work together with its beautiful setting and intense fight. Although Murderer’s Creed Origins additionally had post-launch help, Odyssey represents Ubisoft’s absolutely realized technique to enhance a sport and add worth for months after launch. “In case you purchased Odyssey, we wished you to be there so long as doable for our single-player journey,” Dumont says. “The outcomes are there for us, and we’re actually proud of the engagement of individuals with the sport.”


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